Unique views in esport are not enough

Stastics, facts, data and total minutes dedicated to the game have created impressive narratives for the growth of esports industry but often do not reflect everything.

Contrary to how sports television ratings are measured, where a third party like Nielsen uses standard ratings, the ratings for e-sports are reported either by tournament organizers, game developers, teams or streaming platforms themselves. The question is which indicators are really relevant?

I refer you to the original article, worth reading!