Pringles crisps + Overwatch
In 2020, Cheez-It Grooves and Pringles Wavy products will be OWL branded throughout the United States. Senior director of Kellogg Integrated Promotions has confirmed this information. In addition, there will be numerous “bonuses” during the biggest events in the style of deconstruction, awards and surprises. More details will be announced soon. It is certainly a big step towards increasing the recognition of the entire Overwatch game on the candlelight and following the footsteps of other brands such as Coca-Cola.